Not that long ago video was viewed in the comfort ofyour living room or Local cinema.But not anymore!

Online...On demand video is here withmost of us watching clips whether at homeor work, broadband levels at an all timehigh have nulified those streaming issues,thankfully not having to suffer stuttering ,mind numbingly slow,painful transmissions any longer. You can watch your favourite TV online when you want, never having to miss an episode of what you love again. And we have all viewed a video emailed to us, sent via an online community or at least browsed You Tube. But the most important thing video brings to the web? Interaction...no more viewing static images, pages and pages of boring text an occasional rotating banner...oh no you can now visually show the vast online audience exactly what your castle looks like or the latest funny.

But is video just really there for light entertainment? The answer to this is no... as video is now revolutionising the business world with Universities able to showcase themselves to both prospective students and parents anywherein the world, corporate organisations able to release the latest interviews, product demos and services to vast audiences of potential clients but even more significantly video has opened up to the smaller business. With technology advances taking huge costs out of this once extremely expensive procedure, it allows most organisations the opportunity of implementing an online video strategy.

Video is not a passing fad...as mobile phones emerged all those years ago with cumbersome battery packs to now being an everyday item we cant imagine being without (plus somewhere else you can view video) The same when Web entered our lives very few had websites, today who has not? Plus with all the major drivers in the web marketplace making significant investment (billions)in video...it means one thing. Video is here to stay...with many organisations embracing its interactive communication method along with globalmarketing reach its only a matter of time until it enters your world.